Sales Director

The organisation

Guidion is a technical installation company that, together with its partners and technicians, delivers and innovates technical services in and around the home. Guidion is primarily active in the telecom and energy sectors. They operate on behalf of major brands such as VodafoneZiggo, T-Mobile, and Comfort Partners.

Continuously responding to trends and customer needs, Guidion keeps renewing and improving its services — for example, by ensuring smart home equipment functions optimally, or by offering customers remote assistance.

How do they do all this? By making the entire customer journey for consumers as easy and enjoyable as possible — in their own unique way. The technicians, or rather experts, play a crucial role in this.

For years, Guidion has been the embodiment of an innovative company that combines a sharp focus on customer experience and automation to deliver its technical telecom and energy services to nearly one million households across the Netherlands.

People are always at the heart of what Guidion does — whether it’s the customer, the resident they visit, or their colleagues. And they’ve been doing this with energy and passion since 2005!

A combination of organic growth and strategic acquisitions will enable Guidion to achieve substantial growth in the coming years — with more diversity in clients and services, and many new initiatives. To make this happen, Guidion needs an organization that not only serves existing customers flawlessly but also embraces entrepreneurship and flexibility to successfully launch and execute new initiatives.

Guidion has defined four core values that express what the company and its employees stand for. These values are reflected throughout the entire organization and are an important reference point in evaluating individual performance.

Guidion’s core values (DNA) are:

• Shared responsibility
• Pride
• Recognition
• Reassurance

Guidion is headquartered in Amsterdam, with over 200 permanent employees, 350 on-call workers, and around 1000 self-employed technicians. Its current annual revenue is approximately €100 million.

The position

You will own the end-to-end go-to-market for Safe Home 2025, overseeing lead generation, outbound sales, and content-driven demand creation. 

The Sales Director – Safe Home is responsible for defining and executing the commercial strategy for Guidion’s Safe Home business. You will own revenue growth, build and manage key partner relationships, and lead sales teams to expand Guidion’s presence in the home safety and security market.

You’ll work closely with Product, Operations, and Marketing to shape the Safe Home value proposition and ensure commercial success in both B2B and B2C channels.

Tasks & responsibilities

Strategic Leadership

• Develop and implement the commercial strategy for Safe Home, aligned with Guidion’s broader business objectives.
• Identify new market opportunities, customer segments, and partnership models.
• Own the annual sales plan, revenue targets, and forecasting accuracy.

Business Development & Partnerships

• Build and maintain strategic relationships with key partners (e.g., insurers, technology providers, and installers).
• Negotiate and close commercial agreements that drive growth and margin.
• Represent Guidion in external meetings, industry events, and partner negotiations.

Sales Management & Performance

• Lead, coach, and develop the Safe Home sales team.
• Drive a culture of performance, accountability, and collaboration.
• Define KPIs and ensure strong sales reporting and pipeline management.

Cross-functional Collaboration

• Partner with Product and Marketing to shape value propositions, pricing, and go-to-market strategies.
• Collaborate with Operations to ensure seamless delivery and customer experience.
• Contribute to strategic planning and innovation across Guidion’s service ecosystem.

Candidate profile

• 8+ years in senior commercial or sales leadership roles, preferably in home services, telecom, energy, or security.
• Proven track record of developing and executing growth strategies.
• Strong network and partnership experience in B2B/B2C environments.
• Excellent negotiation, communication, and relationship management skills.
• Data-driven approach with strong financial and analytical acumen.
• Fluent in Dutch and English.
• Entrepreneurial mindset with strategic vision and operational focus.
• Inspirational leader who empowers teams and fosters collaboration.
• Customer-obsessed and driven by impact.
• Comfortable in a fast-growing, dynamic, and evolving organization.

Interested?

You are invited to apply for this position by using the form below. For more information, please contact Nona Azlin at +31 (0)6 21 80 65 63.